ENELX

A CRYPTOCURRENCY
POWERED BY PEOPLE

ENELX

Enel’s rapid growth over the last five years enabled them to operate across large parts of Mediterranean Europe, Africa, Middle East and North America, powered by a vision to give customers control to manage and power their own lives. As this vision grew Enel asked the bigger question, what next?

The response was to look at the changing use of energy and grid based distribution and find solutions that can benefit everybody in every market. Due to technology democratising energy (solar, kinetic, wind, storage) now anyone could potentially make and in some cases distribute the energy they own back into a ‘smart’ grid. By making this system a form of currency anyone could potentially create their own income and use it to exchange with others. The benefit for Enel is control of a market (and a small transaction fee) the benefit for customer's is profit and control. This is the future of energy, power in the customers hands.

A CRYPTOCURRENCY POWERED
BY PEOPLE

Enel’s rapid growth over the last five years enabled them to operate across large parts of the world. Powered by a vision to give customers control to manage and power their own lives, as this vision grew, Enel asked the bigger question – what next?

Due to technology democratising energy (solar, kinetic, wind, storage) now anyone could potentially make and in some cases distribute the energy they own back into a ‘smart’ grid. By making this system a form of currency anyone could potentially create their own income and use it to exchange with others. This is the future of energy, power in the customer's hands.

EnelX_LogoAnimatic
ENELX_Currency

The cursors symbolise the exchange of value, each cursor represents people, buisnesses, cities and Enel. The X icon becomes the currency symbol the energy economy

On launch day Enel’s (Enel S.p.A.) company value risen by €3.6 billion on the global stock markets

EnelX_SmartHub
EnelX_Pattern_01

“The future of energy isn’t energy. Or at least not for Italy’s EnelX”

Bloomberg

“The future of energy isn’t energy. Or at least not for Italy’s EnelX”

Bloomberg

EnelX_Pattern_02
EnelX_FormulaE

On launch day Enel’s (Enel S.p.A.) company value risen by €3.6 billion on the global markets

On launch day Enel’s (Enel S.p.A.) company value risen by €3.6 billion on the global markets

EnelX_iPad
EnelX_iPhone
EnelX_FormulaE_2

“As we realize that cost reduction alone is no longer a strong enough driver, we will pull together revenue share models that, through flexibility solutions, will enable our customers to earn revenues from energy. Our role in this model will be orchestrating their active participation in energy markets”

Francesco Venturini
CEO, Enel Group

“As we realize that cost reduction alone is no longer a strong enough driver, we will pull together revenue share models that, through flexibility solutions, will enable our customers to earn revenues from energy. Our role in this model will be orchestrating their active participation in energy markets”

Francesco Venturini
CEO, Enel Group

EnelX_Juice

Brand launch testing in Boston, USA

Brand launch testing in Boston, USA

Brand launch week applications

Brand launch week applications

Created at Wolff Olins

SmartHub render by WeHaus

Created at Wolff Olins

SmartHub render by WeHaus

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862