AES

ESTABLISHING A NEW TYPE OF RELATIONSHIP WITH CUSTOMERS

AES

AES, is a Fortune 200 energy service company based in Washington DC, with a stedfast ambition to focus on sustainable energy, they required to update their existing brand to reflect this mission.

With the energy landscape moving from consumption to management of power, there was an opportunity to move AES past that and into a new area, a place where you can use energy to create, allowing people, businesses and cities to do more. This was realised through the visual concept of ‘the spark’, the ‘creative energy’ in customers hands.

ESTABLISHING A NEW TYPE OF RELATIONSHIP WITH CUSTOMERS

AES, is a Fortune 200 energy service company based in Washington DC, with a stedfast ambition to focus on sustainable energy.

With the energy landscape moving from consumption to management of power, there was an opportunity to move AES past that and into a new area, a place where you can use energy to create. This was realised through the visual concept of ‘the spark’, the ‘creative energy’ in customers hands.

AES_WallSt
AES_Truck
AES_Turbine
AES_Star
AES_StreetAd
AES_BuildingSite

Created at Wolff Olins

Coding by Steven Thorne

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862