BLAZE

FLYING THE FLAG FOR
THE HUMAN SPIRIT

BLAZE

A+E Networks’ first global free-to-air brand. Blaze has been developed to entertain audiences through stories of those who follow their own path. This is a channel that proudly raises the flag for the people that go further, the unsung heroes who ignite the fire of the human spirit.

Identifying and amplifying the heroes of working life was key to building the brand language. From high-vis protective wear, road signage and tabloid news headlines the Blaze identity was a brand built from the visual signals of those who get their hands dirty for a living.

FLYING THE FLAG FOR THE HUMAN SPIRIT

A+E Networks’ first global free-to-air brand. Blaze has been developed to entertain audiences through stories of those who follow their own path.

Identifying and amplifying the heroes of working life was key to building the brand language. From high-vis protective wear, road signage and tabloid news headlines the Blaze identity was a brand built from the visual signals of those who get their hands dirty for a living. 

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Blaze is available in 25 million homes across UK and Ireland. It is currently the fastest growing channel on Freeview (source: BARB)

Blaze is available in 25 million homes across UK and Ireland. It is currently the fastest growing channel on Freeview (source: BARB)

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“Our new entertainment brand is a great addition to A+E Networks’ portfolio... We are proud to launch BLAZE as our first free-to-air channel”

Dean Possenniskie
Managing Director, A+E Networks

“Our new entertainment brand is a great addition to A+E Networks’ portfolio... We are proud to launch BLAZE as our first free-to-air channel”

Dean Possenniskie
Managing Director, A+E Networks

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Created at DixonBaxi

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862