DEEP DIVE

A WORLD CLASS
USER EXPERIENCE

DEEP DIVE

HH Crown Prince of Dubai has a vision to build on Dubai's legacy of pearl diving by developing a benchmark facility to educate and train both next level and expert divers. Deep Dive features a world record 70m deep tank with themed underwater areas aimed at everyone from the most experienced to novice divers.


The challenge was to design and oversee the complete visitor experience including the brand, interior communication, campaign, and physical/digital touchpoints. The key principle we developed was ‘dive into another world’ from being in the middle of the desert to the bottom of a pool in a matter of minutes, moving from the real to the surreal this is a place like no other. 

A WORLD CLASS USER EXPERIENCE

HH Crown Prince of Dubai has a vision to build on Dubai's legacy of pearl diving by developing a benchmark facility to educate and train both next level and expert divers. Deep Dive features a world record 70m deep tank with themed underwater areas aimed at everyone from the most experienced to novice divers.

The challenge was to design and oversee the complete visitor experience including the brand, interior communication, campaign, and physical/digital touchpoints. The key principle we developed was ‘dive into another world’ from being in the middle of the desert to the bottom of a pool in a matter of minutes, moving from the real to the surreal this is a place like no other.

DD_Pool
DD_Billboard
DD_NFCBand

NFC wristbands are used across the Deep Dive complex to enable easy tracking, payment and access for users

NFC wristbands are used across the Deep Dive complex to enable easy tracking, payment and access for users

DD_Posters
DD_Rashguard
DD_Welcome

Once approved to visit Deep Dive each user is allocated a generative avatar that evolves through achievements on site

Once approved to visit Deep Dive each user is allocated a generative avatar that evolves through achievements on site

DD_Poster

Created at Eight Inc.

Avatar design by Universal Everything

Created at Eight Inc.

Avatar design by Universal Everything

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862