DUBAI HARBOUR

A GLOBAL ANCHOR POINT FOR MARITIME TOURISM

➝ Dubai Harbour

➝ Dubai Harbour

DUBAI HARBOUR

Dubai Harbour is a 20 million square foot state-of-the-art destination that delivers a working harbour with a best-in-class transportation hub. As part of HH Sheikh Mohammed vision to grow visitors to the Emirate from 10 million to 20 million visitors, the harbour is an integral part of the vision, from a cruise terminal that has space for 3 cruise ships to berths for over 1200 yachts and superyachts, Dubai Harbour will become a new gateway to the city.


After workshopping with the Dubai Harbour team, one of the key insights to future proof the harbour on the global stage was to create not just a responsive identity but one that is robust enough to flex to the many needs and requirements of such a complex destination. But, also to lean on education by designing a maritime college, one that harnesses global expertise to educate the next generation of maritime engineers, sailors and designers.

A GLOBAL ANCHOR POINT FOR MARITIME TOURISM

Dubai Harbour is a 20 million square foot state-of-the-art destination that delivers a working harbour with a best-in-class transportation hub.

After workshopping with the Dubai Harbour team, one of the key insights to future proof the harbour on the global stage was to create not just a responsive identity but a maritime hub for education, one that harnesses global expertise to educate the next generation of maritime engineers, sailors and designers.

DH_Logo
DH_Sail
DH_Listening

Concierge app prototype. Responsive through audio and face detection

DH_Loading
DH_Tank
DH_MarinaSign
DH_Posters

Created at Wolff Olins

Arabic Typography Tarek Atrissi

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862