MICHELIN

REFRESHING A STORY TO APPEAL
TO A BIGGER AUDIENCE

MICHELIN

Requested by Michelin to help craft a leadership story to current and future leaders within the company. The key business units of the brand had become fragmented and needed to be explained in a simplified and engaging delivery.


The process involved articulating a positioning concept and descriptor line delivered through an internal campaign, AR experience, microsite and video for all global markets. This involved exploring a wide range of visual R&D, impacting all facets of visual communication including behaviours, logo usage, graphic language, typography and art direction.

REFRESHING A STORY TO APPEAL TO A BIGGER AUDIENCE

Requested by Michelin to help craft a leadership story to current and future leaders within the company. The key business units of the brand had become fragmented and needed to be explained in a simplified and engaging delivery.

The process involved articulating a positioning concept and descriptor line delivered through an internal campaign, AR experience, microsite and video for all global markets. This involved exploring a wide range of visual R&D, impacting all facets of visual communication including behaviours, logo usage, graphic language, typography and art direction.

M_Poster_1
M_Poster_2
M_Driven_Hero
M_Poster_5
M_Posters
M_Site_1

Created at Wolff Olins

Coding by Steven Thorne and Tom Bennett

Created at Wolff Olins

Coding by Steven Thorne and Tom Bennett

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862