UBER

NEW BEHAVIOURS BASED ON
TRUST AND INNOVATION

UBER

From start-up to connecting the world in less than eight years. Uber is now the world’s global mobility platform. With new leadership and culture, Uber decided to re-evaluate how it engages with the world. Reflecting this internal change, Uber wanted a new more honest and humble brand identity.

Working in both San Francisco, Mexico and Amsterdam we revised and refined the Uber principles though a series of workshops and town-halls. A collaboration between Uber, Wolff Olins SF and London, a new brand and design system was developed that heroes the users, drivers and moments that make Uber special.

NEW BEHAVIOURS BASED ON TRUST AND INNOVATION

From start-up to connecting the world in less than eight years. Uber is now the world’s global mobility platform. With new leadership and culture, Uber decided to re-evaluate how it engages with the world. Reflecting this internal change, Uber wanted a new more honest and humble brand identity.

Working in both San Francisco, Mexico and Amsterdam we revised and refined the Uber principles though a series of workshops and town-halls. A collaboration between Uber, Wolff Olins SF and London, a new brand and design system was developed that heroes the users, drivers and moments that make Uber special.

Uber_Logo

➝ More updates soon

➝ More updates soon

Created at Wolff Olins San Francisco and London

Created at Wolff Olins San Francisco and London

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862