XXII OLYMPIC 
WINTER GAMES

RECONNECTING RUSSIA TO THEIR RICH LEGACY 
OF WINTER SPORTS

XXII OLYMPIC
WINTER GAMES

The 2014 winter games were driven by a mission to reconnect the young people 
of Russia to their rich legacy 
of winter sports. These were the first games 
with the ambition to reach 
every citizen, allowing them access to this 
once in a lifetime event. I was selected by Interbrand to be part of 5 strong global team from Europe, the Asia Pacific, and North America to work inside the Russian Olympic Federation headquarters and create the brand identity for the games.

Early in the creative process, we decided that The Sochi Olympic Games would not have a logo, only a wordmark—something that hadn’t been done since Mexico 1968. The wordmark also doubled as a URL (the first of its kind) ensuring that all Russians could feel part of the games through the domain.

RECONNECTING RUSSIA TO THEIR RICH LEGACY 
OF WINTER SPORTS

The 2014 winter games were driven by a mission to reconnect the young people 
of Russia to their rich legacy 
of winter sports. These were the first games 
with the ambition to reach 
every citizen, allowing them access to this 
once in a lifetime event.

Early in the creative process, we decided that The Sochi Olympic Games would not have a logo, only a wordmark—something that hadn’t been done since Mexico 1968. The wordmark also doubled as a URL (the first of its kind) ensuring that all Russians could feel part of the games through the domain.

Sochi_Jump
Sochi_Rocket
Sochi_Launch

Sochi 2014 created a volunteering network that impacted the entire Russian Federation. The volunteer centres around the country, which were created to help recruit for the games in 2014, have been active as culture and recruiting hubs recently engaging new volunteers for the FIFA World Cup 2018

Sochi 2014 created a volunteering network that impacted the entire Russian Federation. The volunteer centres around the country, which were created to help recruit for the games in 2014, have been active as culture and recruiting hubs recently engaging new volunteers for the FIFA World Cup 2018

american-skier-analisa-drew-crashes-on-the-halfpipe
Sochi_Torch
Sochi_Medals

“The Sochi logo design, in its simplicity, has mapped out a new direction and thought process for Olympic logos.”

Guo Chunning
Chief Designer, Games of the XXIX Olympiad (Beijing 2008)

“The Sochi logo design, in its simplicity, has mapped out a new direction and thought process for Olympic logos.”

Guo Chunning
Chief Designer, Games of the XXIX Olympiad (Beijing 2008)

Sochi_Spread
Sochi_Rink

Created at Interbrand Moscow

Created at Interbrand Moscow

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862

4 GILLETT PLACE
LONDON
N168JB

ALEX@ALEXANDA.CO.UK
+44(0)7816967862